What’s the value in a video marketing campaign?
The value of a 1 minute video? 1.8 million words
1.8 million words = 3,600 typical web pages
3,600 web pages (at one page per hour) = 150 days
Are you seeing the impact video marketing can have on your business yet?
100 MILLION people are watching videos online…EVERY DAY.
Yeah I know, some of those people are watching the latest “viral” video..
the cute babies
funniest dance videos
But a LOT of people are watching training videos.
How to videos.
75% of executives who told Forbes that they watch work-related videos on business websites at least once a week. The breakdown:
50% watch business-related videos on YouTube
65% visit the marketer’s website after viewing a video <–DID YOU CATCH THAT?
A couple tips for a viral video marketing campaign
You’ve got 10 seconds to grab the viewers attention- do it!
Keep videos shorter than 3 minutes. Shorter videos have a better chance of going viral
Do some keyword research- just like you would for a blog post. Add keywords to your title and video description
Share your videos via social networking sites-aka the video marketing …
Don’t procrastinate! Get your first video done, throw it out there and run with it!
This is a vital component to any marketing strategy. Get your video marketing campaign started.