How to: Video Marketing

What’s the value in a video marketing campaign?

The value of a 1 minute video? 1.8 million words

1.8 million words =  3,600 typical web pages

3,600 web pages (at one page per hour) = 150 days

Are you seeing the impact video marketing can have on your business yet?

100 MILLION people are watching videos online…EVERY DAY.

Yeah I know, some of those people are watching the latest “viral” video..

the cute babies

cute animals

funniest dance videos

But a LOT of people are watching training videos.

How to videos.

Business videos.

75% of executives who told Forbes that they watch work-related videos on business websites at least once a week. The breakdown:

50% watch business-related videos on YouTube
65% visit the marketer’s website after viewing a video <–DID YOU CATCH THAT?

A couple tips for a viral video marketing campaign

You’ve got 10 seconds to grab the viewers attention- do it!

Keep videos shorter than 3 minutes. Shorter videos have a better chance of going viral

Do some keyword research- just like you would for a blog post. Add keywords to your title and video description

Share your videos via social networking sites-aka the video marketing …

Don’t procrastinate! Get your first video done, throw it out there and run with it!

This is a vital component to any marketing strategy. Get your video marketing campaign started.