I’m sure by now you know a person or two who utilizes social media for their business. Maybe you are considering it for yourself or your business. The question is, how?
Facebook is not what it use to be.
There are so many different options and avenues to work. Is it better to have friends or fans? Should you make a profile or a page? We are going to get into it a little bit now!
With the most recent changes to Facebook, businesses are ONLY allowed to create pages. So let us look at what one of your goals might be for Facebook: are you trying to gain more recognition for an entire company or just one person? Are you trying to generate more customers for the entire company or just yourself?
If the answer is for the business, then you want to start a Facebook page. If you are trying to generate more interest in yourself as part of the company, you can do a profile or a page.
With a Facebook page, you can:
allow other users to become fans, but access to the individual profile pages are limited
“promote” statuses- for $5, $10, $20 you can make sure your post gets seen by a larger audience
post pictures, videos, start discussions, take polls, update your status, support other groups, etc
create events for your business and invite your fans
if you wanted, you can create other “administration” members that can also contribute to the Facebook page
have unlimited amount of fans (there’s no “cap”)
With a Facebook page you can NOT:
go out and “friend” people. They have to “like” you
create privacy settings. Everyone can see everything- kind of the point, right?
direct message fans- you can only send notifications
With a Facebook profile, you can:
seek out and “friend” people
promote a status (same as with a page)
post pictures, videos, update your status, support groups
create events and invite your friends
create privacy settings- determine who can write on your wall, see your posts, etc
With a Facebook profile you can NOT:
have more than 5,000 friends
send direct messages to more than 20 people at a time
I hope this breakdown has helped!
What you choose is totally up to you. I know for me, I have a Facebook profile for personal use and three Facebook pages for business use. Do I occasionally post business information on my personal page? Absolutely. Usually, if I post something on a business page, I’ll “share it” on my personal page as well to try and drive some of my friends to my business page. You can also create an event for your friends inviting them to “like” your business page. I hate that I can’t “friend” people for my business pages, but what can you do.
On the other hand, I do know quite a few people who use a Facebook profile for personal and business use which works as well! Actually, one person I know reached the maximum of 5,000 friends and then opened a Facebook page to accommodate everyone else.