When making overall purchase decisions,
consumers rank blogs rank third behind
retail and brand sites.
Despite this influencing power
brands are spending very little on
blogging advertising and marketing initiatives with bloggers.
Read more at http://www.jeffbullas.com/#GMRlbXFD8Xplb2BW.99
7 statistics about blogs you need to know:
1.) Social media sites and blogs reach 80% of all U.S. internet users. (Mindjumpers)
2.) Social networks and blogs account for 23% of all time spent online – twice as much as gaming. (Mindjumpers)
3.) “Increased frequency of blogging correlates with increased customer acquisition, according to…HubSpot. 92% of of blog users who posted multiple times a day acquired a customer through their blog, a figure that decreased to 66% for those who blogged monthly and 43% for those who posted less than monthly.” (Marketing Charts)
4.) The most popular frequency for blog posting is weekly (60% of bloggers). Just 10% post daily. (Marketing Charts)
5.) Blogs are the single most important inbound marketing tool.
“When asked to rank the importance of the services they use, 25% of users rated their company blog as critical to their business, while a further 56% considered them either important (34%) or useful (22%)” for a total of 81%. (Marketing Charts)
6.) B2B companies with blogs generate 67% more leads per month on average than non-blogging firms. (Social Media B2B)
7.) For those looking to outsource, a professional consultant will generally charge $1,000-$3,000 for setting up blogs, $1,000-$3,000 per month for ongoing content development/editing, and ballpark of $200 for a single guest post. (Mack Collier)